January 2003

- by Brian Byrne

Brera wins another award

17 January 2003: The Alfa Romeo Brera has been elected 'Automotive News Concept Car of the Year' in the categories 'Best exterior' and 'Best concept car of the year'.

The event took place at the North America Auto Show in Detroit, at the 'Autoweek Design Forum' and the Brera was awarded these honours by a jury consisting of industry experts, including: Gordon Murray of McLaren Cars Ltd, Akira Fujimoto of Car Styling, Rick Ceppos from the magazine Autoweek, Ken Greenley from the Royal College of Arts, Chuck Jordan, former GM Chief of Design and Chris Wright from the magazine Automotive News Europe.

Presented for the first time at the 2002 Geneva Motor Show, the Alfa Romeo Brera was awarded: 'Best of Show', by the magazine Autoweek at Geneva; 'Best of Show' in the Prototypes category at Concours d'élegance at Villa d'Este; two category prizes at the 2002 Bibendum Challenge, one of them as 'one of the most elegant in the world'; and the title of 'the most fascinating car' awarded at the 2002 Super Car Rally from Paris to Monte Carlo. The car is also a candidate for the Automobilia prize for 'The most beautiful car in the world'.

The car was designed by Giorgio Guigiaro, who was elected 'Designer of the Century' in 1999 at Las Vegas.

The Brera is the styling platform for the car which will replace the Alfa 156 in 2005, around which a family of cars will be based including, among others, a coupé and a spider, as well as the saloon and the sport wagon".

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