A two-wheeler concept in beating traffic

15 May 2001: It's a new concept in motorbiking. And it could go a long way towards helping sort out Dublin's gridlock.

The BMW C1 is a motorbike with a roof. And a seatbelt. And a full safety cell as we expect from cars. It is powered by a 125cc engine outputting 15bhp, and you can have it with ABS.

And when it is finally approved by the relevant Government department here, it will be readily available for around £6,000. You CAN order one at the moment.

Just now, BMW franchisees Motor Import Ltd are holding off a major marketing campaign on the C1 until they get a decision on whether or not the bike can be ridden without a helmet, given its unique safety properties.

Currently it has such helmet exemptions in Austria, Belgium, France, Italy, Spain, Switzerland, Portugal and Turkey.

Pending the decision, Motor Import's Dene McQuaid is already a confirmed C1 aficionado, and rides his to and from work every day.

The best salesmen truly believe in their products, it is said. But the truly best use them too.
May 2001
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