13 January 2004: General Motors is considering using the Saab 9-3 as the base for a small Cadillac for Europe.
An entry-level model is needed if the new independent Cadillac dealer system in Europe is to gain volume.
The Saab-based Cadillac sedan could be assembled at Saab's plant in Trollhattan, Sweden. A convertible version would be built by Magna Steyr in Austria.
The Cadillac models would have front and rear-end styling that draws on design themes from the current Cadillac CTS and SRX. Sales could begin around 2007.
Last year, Cadillac sold approximately 800 cars in Europe, a figure they want to grow to 10,000 by 2010.