New marketing director for Fiat Ireland
13 January 2003: Fiat Auto Ireland has announced the appointment of Massimo Minetola as Marketing Director, succeeding Jeff Culkin who has returned to the UK to take up the position of Sales Director for Alfa Romeo.
A native of Pordenone near Trieste in northern Italy, Minetola is a graduate of the University of Padova and also has a MBA from the University of Udine. He joined Fiat Auto in 1997 as Area Manager for Alfa Romeo in Milan. He has completed numerous management training courses with a special focus on the Internet and IT as a marketing tool.
In June 2000 he was appointed Internet and New Technologies Marketing Manager to co-ordinate and manage Fiat’s on-line buying services. In March 2001 he moved to the company’s Commercial & Marketing Division as Regional Marketing Manager responsible for Fiat cars and commercial vehicles. He held that post up to the time of his transfer to Ireland.
Massimo Minetola