Ford opens new London design centre

24 June 2002: Ford has opened an innovative new design and creativity centre in London which will develop everything from cars and lifestyle merchandise for the company’s eight brands to non-automotive consumer products running the gamut from sunglasses to furniture.

Named Ingeni, the new venture will explore new ways to connect with consumers and share insights with international experts from the worlds of fashion, commercial arts, advertising, marketing as well as furniture design.

Together, the Ingeni team will be able to create cars and trucks for Ford, Lincoln, Mercury, Aston Martin, Jaguar, Land Rover, Volvo and Mazda as well as luxury goods for the company’s Premier Automotive Group and merchandise for non-automotive clients.

Ingeni will spend equally one-third of its time and resources designing automobiles for Ford Motor Company’s eight brands; creating luxury goods that are licensed and distributed through Beanstalk, a Ford subsidiary; and creating products for outside clients.

June 2002