Toyota Vice president for European Brand Operations

5 June 2002: Toyota Motor Europe Marketing & Engineering (TMME) has appointed Andrea Formica as Vice President Sales and Marketing Toyota Brand.

He will be responsible for sales operations and marketing communications for the Toyota brand in Europe and will report directly to Thierry Dombreval, Senior Vice-President for all Sales and Marketing for Toyota and Lexus in Europe.

Andrea Formica (41) graduated from the University of Siena in 1985 with a degree in economics and received an MBA from SDA Bocconi in 1988.

He has previously worked for Benetton (UK), Ford of Italy, and Ford of Europe and was Marketing Director for Ford of Britain from 1997-1998 before assuming the position of Chairman and Managing Director at Ford of Italy.

June 2002